You know that golden rule of blogging – that you should have niche, what marketers define as your usp. That you should stick to that and build up your niche following? Well I'm rubbish at it.
Someone once advised me to create a separate online identity for each of my personas and interests, but if I did that I would have a squillion Ids.
In one day I can shift between these personas:
- Martha, the crafty knitter, who creates rainbow yarn projects and even owns an etsy shop
- Laura may, the home maker, who loves her DH and family and blogs about simple domestic pleasures and household routines
- Kiki the bookworm goth, who blogs about her to read pile, her have read pile, her wrote myself pile
- Tamara the sustainability guru, who posts photos of preserves made from foraged apples. And has pix of glowing children dresses in yellow rain macs and good quality wellies
- Milly the activist, who doesn't bury her head in the sand and uses social media for positive activism, on behalf of those who don't have an online voice
- Deborah, who spends the day pretending she has it together and feeling guilty because she really doesn't
- Bella, the career girl, who,has it all and is admired for it
- Nessie rain stick, who,had it all and chucked it in bravely to live in a forest lodge in New Zealand where she can home school and be an empowered mum
But instead I have parts of all these women in me. My blog is all over the place, because I am all over the place. I should have worked out who I am by now!
First and foremost however, I am a mum, mummy, mother, mama. That is my grounding line.